Playable Email Campaign / Gaming Headphones

What I did
Turned email clicks into immersive sessions
Gamified product education

This concept was designed as a browser-based, playable campaign for a gaming headphone brand, deployed directly through email and accessible on mobile, tablet, and desktop.

GAMEPLAY EXAMPLES
PLAYABLE CAMPAIGNS
Instead of sending subscribers to a static product page, the campaign invites them into a branded platformer experience built around the product’s world. Players collect coins in a custom environment designed to match the brand’s colors, aesthetic, and tone. Along the way, product features are introduced organically through gameplay moments — turning passive browsing into active discovery.
INCREASE ENGAGEMENT
Players collect coins in a custom environment designed to match the brand’s colors, aesthetic, and tone. Along the way, product features are introduced organically through gameplay moments — turning passive browsing into active discovery. High scores unlock: • Free headphone giveaways • Exclusive discount codes • Secret limited-edition colorways • Early access drops
The result: longer session times, deeper product familiarity, and a stronger emotional connection before purchase.
PERFORMANCE THROUGH PLAY
More 

work
Pages
Get full access on request after purchase
Buy